In a change of marketing strategy, Clairtone decided to move from the ‘gracious living’ approach of its earlier campaigns to that which embraced the idea of the ‘swinging sixties’. It was during this change in marketing strategy, in 1966, that the G2 was introduced. Whereas the more expensive (nearly twice the cost) Project G reflected the luxury of the leisure set, the G2 (introduced at 900$) was younger, sleeker and designed – by David Gilmour, Tony Mann and Al Faux – to appeal to a younger and more hip class of clientele. It’s presence, while not center stage like it’s bigger brother the Project G, is more lurking in the shadows until noticed and once noticed, not forgotten: exactly as it was shown – rather surreptitiously – in the film The Graduate.

just click on any of the Project G's below to learn about each unit

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